45 years of experience

The Grey.

Distribution, go-to-market and retail know-how earned at Levi's, Unilever, Godrej, Johnson & Johnson and Nike.

Sustainability, built in

The Green.

Helping businesses build sustainability into how they work, and bring their people along for it.

Business that grows, and business that lasts.

Book a diagnostic See what we do
Why the name

Grey is for the hair you earn after four decades of putting products on India's shelves. Green is for what happens after the sale: where the packaging goes, how a company trains its people, what a brand leaves behind.

We're a father-in-law and daughter-in-law who argue about both over dinner. The Grey & The Green is that conversation, opened up to founders and companies who need either side, or both.

What we do

The Grey

Grey Advisory

Go-to-market strategy, distributor selection and margins, trade schemes, and city-by-city rollout plans for consumer, FMCG, D2C and apparel brands.

Grey Academy

Training for sales and distribution teams, and workshops for founders in incubators and accelerators.

Grey for Colleges

Training programmes and teaching modules for business schools and colleges, built from real cases across four decades of Indian retail.

  • Retail & distribution
  • Go-to-market strategy
  • Sales management
  • Building a brand in India
  • Careers in FMCG & fashion

The Green

Green Advisory

How to build sustainability into your business, not bolt it on. We look at your operations, products, sourcing and everyday decisions, find where sustainability fits and makes business sense, and turn it into a practical plan your teams can run.

Green Teams

Employee engagement with a sustainability angle. Workshops, green champion networks and team challenges that give people a real part to play, and make your workplace one they're proud of.

Green for Leaders

Sessions for founders and leadership teams on making sustainability part of strategy and culture, so it lasts beyond one campaign.

  • Sustainability strategy
  • Employee engagement
  • Green champions programmes
  • Sustainable workplaces
  • Purpose-led culture

How we work with you

  1. STEP 1

    Diagnostic

    A 90-minute session on your biggest growth, distribution or sustainability question. You leave with clear next steps.

  2. STEP 2

    Blueprint

    A six to eight week engagement that builds your go-to-market and distribution plan with your team.

  3. STEP 3

    Advisory

    Monthly guidance as you execute, so the plan survives contact with the market.

  4. ANYTIME

    Training

    Workshops and programmes for your teams, from one afternoon to a full cohort.

Who we are

Kishore Kumar Roy
The Grey

Kishore Kumar Roy

Retail and distribution leader with over four decades across FMCG and fashion. Former VP and business head at Levi's India, with earlier roles at Unilever, Godrej, Johnson & Johnson, Vardhman and Nike. Today he advises startups on building distribution and go-to-market from the ground up.

Levi's · Nike · Unilever · Godrej · Johnson & Johnson · Vardhman
Neeharika Duvvuri
The Green

Neeharika Duvvuri

Business leader with 15+ years across pharma, telecom, food-tech, fintech and the circular economy. Has run city businesses with full P&L responsibility, built key-account teams, and now works on packaging traceability and deposit-return systems in India.

Recykal · Zomato · Paytm · Dr. Reddy's

Start with a 90-minute diagnostic.

Tell us what you're building. We'll tell you honestly whether we can help.

[YOUR EMAIL]
[YOUR PHONE]
Hyderabad, India